The Capital of the Yorkshire Wolds

What’s on: next up

Driffield Thursday Market April 2, 2026 7:00 am

Seek a taste of traditional Yorkshire life

Nestled in the stunning Yorkshire Wolds, Driffield is a charming market town that blends rich history, natural beauty, and a warm community spirit.

Driffield Town of Culture 2028

Driffield is proud to enter the UK Town of Culture 2028 competition, which specifically celebrates the cultural contribution of small and medium-sized towns and offers significant investment and visibility to those that take part.
Our heritage as the “Capital of the Wolds,” agricultural traditions, market-town character, and strong sense of place align closely with the competition’s first judging criteria: Your Story. We have showcased what makes Driffield unique, and our blend of rural culture, local history, and community pride provides a compelling narrative.

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Plan your visit

Whether you’re visiting for the first time or rediscovering the town as a local, Driffield welcomes you with open arms. Explore, relax, and experience the best of East Yorkshire in this historic and friendly town.

Discover Driffield Loyalty Card

The Discover Driffield Loyalty Card scheme is designed to reward people to shop locally in Driffield.

  • Shoppers can get their free Driffield Loyalty Card with a unique membership number from Driffield Town Council or participating businesses (see Partners page).
  • This can then be used in participating Driffield shops and businesses. When used, the membership number will be entered into a monthly prize draw.
  • If a business chooses, they can create their own offers available only to Loyalty Card holders.

What’s On

From bustling markets and car shows, to family fun days and seasonal festivals, theres always something happening in Driffield! Whether you’re a local looking for weekend plans or a visitor exploring the area, our events calendar is packed with exciting things to see and do. Or view more upcoming events on our events page.